AI Search Visibility Score

Search has moved to AI.
Has your brand moved with it?

AI Overviews now appear in roughly 43% of Google searches. And in dedicated AI search experiences, up to 83% of queries end without a click to another website. That means fewer opportunities to be found, and fewer clicks when you are.

See how visible your brand is in AI search, where competitors are showing up instead, and where you can improve. Get your free AI Search Visibility Score.

Get your free score

What changed

Fewer people click.

And they're landing elsewhere.

0%of US Google searches end without a click
0%don't click when an AI answer is present
0%of searches return an AI answer

SparkToro / Similarweb 2026 · Seer Interactive 2025

The new search reality

Your customers are searching in AI.
Is it recommending you or your competitors?

AI answers appear above ads and organic results. They cite a handful of brands, and ignore everyone else. If you're not cited, you don't exist to that searcher.

search.example.com

The Paid Media Effect

This isn't just an SEO problem.
It changes your paid media math.

When AI answers absorb more organic clicks, paid search has to work harder. But when your brand appears in the AI answer first, your paid media can benefit from something valuable: familiarity.

The Cost

Less organic visibility puts more pressure on paid.

When fewer customers reach your site organically, paid media has to work harder to generate the same traffic and demand.

The Advantage

AI visibility makes paid media more powerful.

Brands cited in AI answers see a 91% higher paid CTR. Visibility earned once lifts every media dollar behind it. You're recovering lost traffic at a much more efficient rate and building authority in AI Search.

Your AI Search Visibility Score

See what AI thinks of your brand.

Your free AI Search Visibility Score shows where you're visible, who's beating you and where the biggest opportunities are.

01

Your Visibility

How often your brand appears when AI answers questions that matter to your customers.

02

Your Competition

Who gets recommended instead — across Google, ChatGPT and Perplexity.

03

Your Biggest Gaps

The high-value questions where competitors appear and you don't.

04

Your Paid Media Impact

Where stronger AI visibility could change the economics of your search investment.

Your Brand

YouCategory Average
VisibilityCompetitionGapsAuthorityMediaImpact

0

Your Score

/

100

Max

Sample score — for illustration only

The process

Simple to start.

Built for your team.

2 MIN

from you

Fill out the request form with your site and top competitors.

5 DAYS

with us

We run ten category queries across Google, ChatGPT, and Perplexity.

30 MIN

live walkthrough

We present your score and what to do about it — with your paid media team in the room.

Request your Score

See what the answer says
about you.

Limited number each month. Bring whoever owns your paid media to the walkthrough.